May 9thFree5nodepositcasinoThe 9th Global Food and Beverage Innovation Conference was held in Shanghai National Exhibition and Convention Center as scheduled. This conference revolves around the core topic of "Industrial chain Breakthrough and Co-Innovation".Free5nodepositcasinoTo examine the development of local innovation from a global perspective, a group of brands and product decision-makers jointly explore the core value of the ecology of the industrial chain, helping brands to achieve subdivision and sustained and stable growth.

In October, Wang Bing, co-founder of rice field, was invited to attend the round table forum of the plenary summit, and shared with Su Qiang, vice president of the International Department of General Mills, Tao Shiquan, founder of Jiang Xiaobai, and other guests about "how to break through the industrial chain and create a new situation together". At the same time, he gave a speech at the China Taste theme Forum and shared the experience of branding rice field agricultural products (000061) in October to the guests. This paper explores the business opportunities behind the rejuvenation, standardization and scale of agricultural products, in order to provide new enlightenment for the development of the industry.

Throughout the development of China in the past two decades, the issues of agriculture, rural areas and farmers have always been a major issue related to the national economy and people's livelihood. The relevant discussion of the Central Committee pointed out that it is necessary to jointly promote the initial and intensive processing of agricultural products, extend the industrial chain and upgrade the value chain, so as to expand the space for agricultural development, promote agricultural efficiency, and increase farmers' income; it is necessary to rely on the broad masses of people to stabilize grain production, brand grain and bring better prices and better benefits.

Agricultural brand construction is the key to the strategy of agricultural supply-side structural reform and rural revitalization in the new era, and it is also a realistic way to achieve industrial prosperity and strong enterprises. Rice grains are located in the trillions of Chinese kitchen categories, and there is always an opportunity to give birth to a super brand.

Take root downwards, big industries consolidate the foundation of brands

Wang Bing mentioned in his speech that the inherent ecology and culture of the place of origin are rooted in the genes of agricultural brands, which is also the biggest advantage of enterprises in building agricultural brands.

In October, paddy fields actively implemented the strategic policy of "building agriculture into a large industry", went deep into the producing areas of high-quality agricultural products throughout the country, excavated the value of regional local products by relying on characteristic resources, and strategically arranged five major production bases in Northeast and Inner Mongolia regions. turn resource advantages into product advantages and industrial advantages. Through in-depth cooperation with farmers in the place of origin, we will deeply implement the "five-excellent linkage", respond to the reduction of grain consumption, ensure the return of grains to the warehouse and stable production and supply with the advanced production mode of mechanization, and strive to build a modern grain industry system to promote the development of agricultural modernization.

In order to maintain the good taste of rice, a self-built constant temperature warehouse was built in the rice field in October, and the rice was stored at constant temperature with husk, which effectively controlled the loss of rice aroma and nutrients. In product processing, light grinding and light grinding, modern locking technology and double-layer vacuum packaging are used to avoid transportation loss, ensuring the mellow and original aroma of every northeast good rice from farmland to table. In October, rice fields and firewood courtyard brand products were widely recognized for their outstanding quality and taste, and both were listed in the iSEE Global Flavor Award.

Upward growth, Internet enabling traffic advantage

Wang Bing said that as a listed company, rice fields in October will continue to implement the country's policy of vigorously developing agriculture, strive to turn the advantages of enterprises into new quality productivity, and use brands to build a bridge between high-quality agricultural products and consumer recognition.

Thanks to the keen insight and in-depth analysis of people, goods and market ecology, rice fields in October established a differentiated brand matrix and continued to expand categories based on consumers' diverse dietary needs, channel population and marketing trends.

In October, Paddy is also deeply engaged in intelligent marketing, with the help of the sub-platform short video strategy of Douyin, Wechat and Xiao Hongshu, accumulating brand potential energy through the marketing mode of the combination of traffic and content, promoting terminal transformation, and enabling online and offline merchant super channel growth to open global brand traffic.

It is worth mentioning that in October, the rice field created the founder IP from scratch, sharing business experience, analyzing the industry situation, and enabling more enterprises to build agricultural brands from "0" to "1".

Under the superposition of many advantages, such as the construction of full-link integration and the layout of digital supply chain, rice fields were on the list of 2024 Chinese listed companies in October, TOP 50, which is highly recognized by the market for its brand development over the years. As the forerunner of the branding practice of agricultural products, rice fields in October will continue to promote the growth of new quality with brand vitality, meet the escalating consumer demand of consumers, and provide high-quality reference and new momentum for the all-round construction of brand agriculture.

Translation

Search

Copy