EventGaminganddefiApple held a press conference at 10:00 on the evening of May 7, mainly to upgrade the iPad product line, the new iPadPro brought a lot of innovation, and released the M4 chip AI performance upgrade, also released a new iPad Air and reduced the price of iPad 10. Our comments are as follows: 1, the new iPad Pro is Apple's thinnest product, equipped with OLED screen, equipped with the new M4 chip AI performance upgrade, Pencil Pro enhance the interactive experience. The main highlights of the new iPad Pro are: 1) appearance: the thinnest product in Apple's history, the 11-inch 13 "model is only 5.GaminganddefiIt is 5.1mm thick and 13 "lighter than the previous generation." (2) display screen: using double-layer series OLED technology, the light of two OLED panels is fused and superimposed, and the brightness of full screen / HDR is up to 1000 HDR 1600Nits. the option of nano-textured glass is introduced for the first time, which can scatter ambient light to reduce glare. 3) performance: M4 chip 3nm process; with a new display engine; CPU performance up to 1.5 times higher than M2, GPU up to 4 times faster than M2; support for ray tracing for the first time The new neural network engine operates 38 trillion times per second, 60 times faster than the A11 chip, speeding up the processing of various AI tasks, such as Final Cut Pro's scene removal mask function, which can immediately separate objects in 4K video at the touch of a touch. Apple claims to be comparable to the performance of AI, the industry's leading AI PC chip. The heat dissipation performance is improved by 20%, and the shell uses graphite to dissipate heat and Logo position copper clad. The overall performance is 4 times higher than that of the previous generation. 4) the Apple Pencil Pro built-in new sensor can sense the user's gently pinching gestures, immediately call up the tool tray, and release a lighter and more fully functional keyboard. The starting price of "11Accord13" is 8999plus 11499 yuan, and the minimum storage is 256GB. 2. Investment suggestions: iPad product matrix continues to improve, pay attention to the progress of Apple AI innovation, and actively grasp the low-level layout opportunities of high-quality companies in the Apple chain. The protagonist of this conference is the M4 chip iPad product line. IPad Pro brings a lot of innovative points. The price and function of different iPad series are more and more significant, in order to better target different consumer groups. According to Apple's financial guidance, it expects iPad Q2 revenue to grow by double digits. We believe that the manufacturers that upgrade the iPad series and prepare new products are mainly BYD Electronics (whole machine assembly and structural components), Lixun Precision (structural components and connections, etc.), Changying Precision (wonderful control keyboard, pen holder), Pengding Holdings & Dongshan Precision (soft board), and Unification Precision (pen parts), Zhongshi Technology (heat dissipation) and so on. As our previous view on the Apple chain, we expect that the overall shipments of iPhone in 24 years should be relatively stable or only single digit decline, non-mobile iPad, Mac, wear, etc. due to the rapid destocking of 23H1, 24 years of year-on-year growth is expected, superimposed VisionPro shipments, to a certain extent, can hedge against the decline of iPhone, and 25-26 years we think Apple iPhone, wear and XR hardware innovation will usher in the big year. We suggest to pay attention to Apple's innovative layout progress in generative AI, actively seize the opportunity of low-level layout of Apple chain quality companies, first of all Lixun Precision, be optimistic about Gao Wei Electronics, BYD Electronics, Crystal Optoelectronics, Dongshan Precision, Pengding Holdings, Changying Precision, Huanxu Electronics, etc., and pay attention to Zhaowei Mechatronics, Xinhao Optoelectronics, Unification Precision, Zhongshi Technology and so on. Risk hints: increased macroeconomic fluctuations, lower-than-expected consumer demand, increased competition in the electronics industry, geopolitical and exchange rate risks. [disclaimer] this article only represents the views of a third party and does not represent the position of Hexun. Investors operate accordingly, at their own risk.

[disclaimer] this article only represents the views of a third party and does not represent the position of Hexun. Investors operate accordingly, at their own risk.