(Beijing, May 20) with the vigorous development of China's large health industry, health has become the focus of public attention, in which low-sugar, low-fat, low-calorie health products are widely favored by consumers. Nestle Coffee always meets the diversified health needs of consumers with high-quality product innovation. Today, a press conference on strategic cooperation between Nestle Coffee and the training Bureau of the State General Administration of Sports was held in Beijing. Nestle Coffee has officially become the official partner of the training Bureau of the State Administration of Sport. We will make every effort to provide healthy and high-quality coffee products for the national team athletes stationed in the bureau, and support the national team athletes who are stationed in the bureau to actively prepare for the upcoming important international events. This strategic cooperation, Nestle Coffee will be an extraordinary black coffee product experience, help athletes and the majority of consumers' healthy life, set off a new trend of healthy drinking.
Photo 1: Nestle Coffee officially becomes the official partner of the training Bureau of the State General Administration of Sports
Join hands with the training Bureau of the State General Administration of Sports to lead the whole people in a healthy lifestyle
2024 is the year of sports, Nestle Coffee adheres to the brand mission, deeply focuses on the trend of healthy life, and reaches strategic cooperation with the training Bureau of the State General Administration of Sports. Zhou Qiurui, deputy director of the training Bureau of the State General Administration of Sports, said at the press conference: "Nestle Coffee has always been concerned about nutrition and health.FreeeuropeanrouletteA variety of 0-sugar-0-fat black coffee products to meet consumers' pursuit of a healthy life with high-quality innovation. Nestle Black Coffee products, represented by absolute Deep Black Coffee and Gold Black Coffee, have officially become the protection products for athletes of the national team of the Sports training Bureau, which have been strictly tested by the Anti-Doping Center of the State Administration of Sports and are 100% qualified. "
In order to better promote sports and healthy lifestyle, Nestle Coffee also officially announced track and field athlete Xie Zhenye as "Nestle Coffee Sports Burning Ambassador" to jointly interpret the healthy and energetic young attitude. As a new coffee lover, Xie Zhenye said that black coffee has already become a part of his daily life. "A cup of absolute dark black coffee before training every day can always ignite me and help me meet the training in better shape."
Figure 2: "Nestle Coffee campaign Combustion Ambassador" Xie Zhenye
In the two official "Sports training Bureau national team athletes preparation protection products", absolutely dark with its extreme technology to bring mellow and bitter strong taste, 0 sugar and 0 fat healthy and burden-free attribute, can effectively bless the day-to-day sports and fitness moments, it can also support the refreshing needs of urban young people when working and studying, enhance metabolism and stimulate potential. Gold Black Coffee, as the leader of high-end freeze-dried coffee, brings a gold aroma like freshly ground aroma, bringing a good state with mellow flavor anytime and anywhere. Jing Xuezhu, director of the Nutrition and Food Department of the training Bureau of the State Administration of Sports, said that caffeine in black caffeine can help improve athletes' alertness, attention and endurance, which means that, in the right amount, it can help athletes concentrate more and improve their performance in training and competition.
Figure 3: Nestle Black Coffee products represented by absolute Deep Black and Gold Black Coffee have become the "Sports training Bureau National team athletes preparation guarantee products".
Nestl é brings a new trend of healthy drinking with multi-yuan black coffee products.
In recent years, under the tide of encouraging national fitness, Chinese consumers have a healthy lifestyle, and black coffee, as a health drink, has been favored by more and more Chinese consumers and become a part of healthy life. Nestle Group has been actively responding to the national strategy, taking the initiative to implement brand social responsibility, committed to raising people's awareness of healthy lifestyle and nutrition, and providing you with quality and healthy products.
Figure 4: products such as Nestle Burning Soul, Ice American Coffee Black Coffee and Super concentrated Coffee liquid
In addition to the two "Sports training Bureau national team athletes preparation protection products", according to different life scenes and functional requirements, Nestle Coffee also continues to bring forth the new, making every effort to create different types of black coffee for consumers to choose from. In the instant category, Nestle Coffee features absolute Deep Black, Gold Black Coffee, Burning Soul and Ice American Coffee Black Coffee, providing consumers with a portable, rich taste and multi-scene instant product combination. Under the trend of coffee consumption with integrated experience, Nestl é team joined hands with multinational coffee masters to develop super-concentrated coffee liquid, which uses 15 times concentrated solution to restore coffee flavor, 0 sugar and 0 fat, hot and cold instant, supporting easy to enjoy in multiple scenes. Focusing on outdoor and other ready-to-drink scenes, Nestle Coffee provides a richer choice of hand-held coffee. The signature American style comes from Yunnan's selected Arabica coffee beans, with a hint of sweetness, rich taste levels, low sugar and fat, refreshing and refreshing; ice coconut American style caters to the needs of consumers for a healthy life. The double stimulation of coconut water and curry brings taste buds to enjoy, light, sweet and refreshing, and brings a new experience to American style.
Figure 5: professor Chang Cuiqing, vice president of the Chinese Nutrition Society and chairman of the Sports Nutrition Branch of the Chinese Nutrition Association, shared the theme.
Professor Chang Cuiqing, vice president of the Chinese Nutrition Association and chairman of the Sports Nutrition Branch of the Chinese Nutrition Association, shared the theme of "Coffee and Health: from evidence-based to recommendation" at the strategy conference, and comprehensively evaluated the effect of coffee on health. "Coffee has a positive impact on human health in addition to replenishing water," he said. Drinking coffee properly while maintaining a healthy lifestyle can help improve energy and attention in daily life and work, effectively improve bad mood caused by physical or mental fatigue, and enhance sports performance. " As an industry leader, Nestle Coffee has always supported research that is beneficial to consumers' health, tailored personalized drinking plans for consumers according to the needs of different groups of people for caffeine, and provided scientific drinking advice.
Photo 6: Alfonso, senior vice president of Nestl é Greater China Coffee Business Unit, delivered a speech
Globally, Nestlé Coffee sells an average of 5500 cups of coffee per second; in China, Nestlé Coffee has also been deeply involved in the local market, refining its product experience, and constantly launching new products that are close to consumer trends. Adhering to the brand proposition of "Remind Every Day", Nestlé Coffee is committed to leading the development of the industry and activating every coffee drinking moment. Alfonso, senior vice president of Nestlé's Coffee Business Unit for Greater China, expressed his gratitude to the strategic cooperation: "It is a great honor for Nestlé Coffee to become the official partner of the Training Bureau of the State Sports General Administration. We believe that through continuous research and development and innovation, Nestlé Coffee can not only provide stronger support for athletes on their Olympic journey, but also provide consumers with a product experience that meets their expectations in daily work, study, and exercise. Help a healthier and better life." In the future, Nestlé will continue to fulfill its long-term commitment to development in China and continue to launch localized innovative products based on cutting-edge global scientific research results and in-depth local insights to jointly fuel health and awaken more vitality moments.
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