Since the State Council issued the Action Plan for promoting large-scale equipment upgrading and Consumer goods Trade-in, many provinces have issued implementation plans or operating rules one after another.

The reporter found that recently, many consumers have consulted about the activities related to the trade-in of electrical appliances and cars, and the willingness of residents to trade-in has been heating up. Industry experts pointed out that with the trade-in policyFufortunesmegawaysslotThe landing takes effect, and the consumption potential of residents is expected to be further released.

"Trade in the old for the new" has been carried out vigorously, and the results of the policy have been shown.

"if this air conditioner participates in trade-in activities, how much can it be cheaper?Fufortunesmegawaysslot? " At SUNING's Anzhenqiao store in Beijing, many customers asked the clerk about the store's trade-in activity.

The reporter saw in a number of electrical stores in Beijing that the posters with the words "trade-in" are very eye-catching, and consumers come to consult from time to time. Driven by government subsidies and profit-making by enterprises, the number of consumers willing to change purchases has increased significantly.

A relevant responsible person of SUNING told the reporter that since SUNING launched the trade-in campaign, replacement orders accounted for about 40% of the total sales volume. From May 1 to 5, the number of trade-in orders in SUNING stores across the country increased by 70% compared with the same period last year.

Meituan data show that since April, the popularity of services such as "trade-in" on the platform has increased significantly, with the number of searches increasing by more than 140% over the same period last year, and group-buying sales up 400% from the same period last year. Among them, the search for "old-for-new electric vehicle batteries" increased by more than 13 times compared with the same period last year, while the search for "trade-in for new home appliances" represented by refrigerators, washing machines and air conditioners increased by more than 120%.

Chi Yu, head of the consumer platform "what's worth buying?" Chi Yu, head of the household appliances industry, told reporters that most of the head brand goods for the purpose of platform large household appliances, kitchen and sanitary appliances, and household appliances participated in the trade-in activities, and the subsidy was generally 5% or more of the price from commodity to hand. Compared to itsFufortunesmegawaysslotIn other categories, consumers pay more attention to the trade-in of large household appliances, among which air conditioners, refrigerators, washing machines and televisions are the four hottest goods.

"consumers' enthusiasm for buying mobile phones and home appliances has increased significantly through trade-in, with Tmall's trade-in for home appliances and mobile phones up 90 per cent since late March compared with the same period last year." Tmall home life industry supply chain and service operations center general manager Wang Kui said.

Government subsidies, enterprises give way to profits, and promote the warming of "trade-in" consumption

The reporter combed and found that since the State Council issued the "Action Plan for promoting large-scale equipment Renewal and Consumer goods Trade-in", Zhejiang, Anhui, Jilin, Shandong and other provinces have issued implementation plans or operating rules one after another to clarify the "real gold and silver" subsidy support.

For example, "Zhejiang Province promotes a number of measures to upgrade large-scale equipment and trade-in consumer goods" (hereinafter referred to as "several measures"), by 2027, 500000 cars will be exchanged for new ones in the province, and the annual sales of household appliances will increase by 20% compared with 2023. According to Li Jun, deputy director of the Development and Reform Commission of Zhejiang Province, in order to ensure that a number of measures are effective, Zhejiang Province has established a "1x N" policy system, and more than 15 billion yuan of provincial financial funds will be allocated as a whole this year.

The implementation Plan for promoting the Trade-in of Consumer goods in Anhui Province makes it clear that 10,000 yuan will be subsidized to individual consumers who meet the car purchase standards from April 24 to December 31, 2024. At the same time, all localities are encouraged to promote the trade-in of household appliances by issuing consumption vouchers (consumption subsidies).

Many enterprises have also introduced profit-making measures. Liu Chao, co-founder of Beijing worthy Buy Technology Co., Ltd., said that it will rely on its "what is worth buying" user group and resource integration ability, through the establishment of consumer zones, the establishment of Mini Program, consumer subsidies and other measures to speed up the landing of the trade-in strategy and green consumption concept. The person in charge of Hongxing Meikailong said recently that it will make a profit in conjunction with 15 major electrical brand factories. The person in charge of ideal Automobile said that within a specific period of time, consumers who order ideal models by way of replacement can enjoy a maximum value of 20,000 yuan in addition to the state subsidy of 10,000 yuan.

Unleash consumption potential and boost confidence

Industry experts said that the success of the trade-in policy is of great significance in stimulating consumption potential and boosting consumer confidence.

Zhu Li, executive director of the China Information Association and founding director of the National Research Institute of New Economics, pointed out that from the perspective of policy deployment, this round of trade-in action for large-scale consumer durable goods is not only aimed at stimulating the vitality of the current consumer market. it is also a profound embodiment of the development of new productive forces and the creation of high-quality supply to lead new demand.

As an important part of modern life, the speed and quality of upgrading of durable consumer goods such as cars, home appliances and household appliances directly affect consumers' quality of life and well-being. Through the support of the government and the profit of enterprises, the cost of renewal can be reduced and their willingness to renew can be increased. The effective implementation of this policy is of great significance for stabilizing market expectations and boosting consumer confidence. " Zhu Keli said.

"China's automobiles and household appliances and other large durable consumer goods have changed from a simple incremental era to an era of equal emphasis on both increment and stock." Lian Ping, chairman of the China Chief Economist Forum, said that in the short term, the trade-in policy can stimulate consumer demand and drive related investment; in the long run, the policy can promote the transformation and upgrading of consumption and the optimization and upgrading of the industrial structure.